The more information you provide, the more reasons customers have to make a visit! You can also optimize your SEO (search engine optimization) by adding in keywords about your business, just like you would do on a website. First you have to officially claim your business listing. Your business might already exist without you knowing and you don’t want a stranger writing your business profile.Īfter your store is verified, you should then make sure your page is up-to-date with accurate information, like your store phone number, address, menu items, etc. While Yelp is targeted to consumers, there’s a lot your business can do on the site. Users find information, post photos, rate stores, and write reviews on the business page, but what exactly does a small business owner do on Yelp? This info will demystify the review site and let you determine for yourself whether you want to invest in Yelp as a local business. To help clear the waters, here are 5 questions and things you should absolutely know about Yelp as a business owner. This doesn’t mean you should avoid the site completely in fact, you should do the opposite and try to understand it.
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Horror stories of Yelp proliferate the internet, even inspiring an upcoming documentary about its alleged business practices.ĭownload our free retail customer loyalty success guide to learn how to drive customers back 2x more.
Unfortunately, Yelp has racked up a questionable reputation over the years due to lawsuits that accuse the corporation of shady practices such as extortion and manipulated reviews. So, should a small business owner jump at the opportunity to partner with the trendy review site? Not so fast. According to a Nielsen study, Yelp isn’t too bad at driving sales either – 4 out of 5 Yelp users stated that they visit Yelp when prepared to spend money and 35% of Yelp users will visit a searched business within 24 hours of searching. With 142 million unique users per month, Yelp is one of the hottest marketing spaces online, competing with the likes of Google and Facebook.
Love it or hate it, just about every small business owner now has a business page on Yelp.
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